01 / New business
Give prospects a clear way in.
Explain who your agency helps, what makes your approach useful and how to start a conversation.
Explore website supportUS insurance agencies
Your agency.
Ready for the next conversation.
AI-driven consulting and hands-on marketing support for your agency. Connect new business, client retention and account growth with a clearer website, useful producer materials and campaigns worth sharing.
Built around your team
More from your marketing.
More support for your people.
02 / Client retention
Stay useful between renewals.
Give your service team approved client education and timely communication they can put to work.
Explore client campaigns03 / Account growth
Keep changing needs in view.
Support client reviews, introductions and follow-up with relevant resources and a consistent message.
Explore sales supportBuilt for the way you work
Your market.
Your approved message.
Start with the audience, services and relationships your agency wants to develop.
Your team provides the insurance expertise and approves product descriptions, coverage wording and market-specific content. Creative Consulting brings the strategy, copy, design and human-reviewed AI-assisted production.
Agree the scope around a defined project or recurring marketing need, with responsibilities and review points clear from the start.
Explore marketing servicesIdeas your team can put to work
See what useful
can look like.
Producer sales sheet
Give the introduction a useful next step.
A one-page sales sheet to share after an introduction or a business update.
Explore the sampleClient engagement campaign
Stay useful between renewals.
An email, social post and follow-up connected by one client resource.
Explore the samplePrintable client guide
Give clients something worth keeping.
A printable guide to help clients prepare an update for their own broker or agent.
Explore the sampleOriginal Creative Consulting samples, not completed client campaigns, endorsements or measured business results. Branding, insurance wording and distribution require your approval before client use.
Prior professional experience
Three audiences.
One insurance brand.
A rebrand, website strategy and communications for Lawrie Insurance Group, organized around personal insurance, commercial insurance and employee benefits.
Work led by Dennis Harrington as Director of Marketing and Communications at Lawrie Insurance Group, before founding Creative Consulting in 2025.
Explore the Lawrie work
Start with your next priority
More capacity.
More reasons to connect.
A clearer website, a useful sales resource or a campaign worth sharing. Start with one defined project and build from there.
Discuss your marketing priorities