Let’s talkPrior professional experience
A rebrand and website organized around personal insurance, commercial insurance and employee benefits.
Role: Director of Marketing and Communications, Lawrie Insurance Group, Ontario. Work led by Dennis Harrington in his prior role at Lawrie Insurance Group, before founding Creative Consulting in 2025.
01 / The challenge
Personal insurance, commercial insurance and employee benefits audiences needed distinct paths to relevant information. The brand also needed to stay consistent across touchpoints.
02 / The work
Dennis led visual identity, messaging, website strategy and customer communications, alongside campaign coordination and brand applications.
03 / The deliverables
A brand system and a website organized around the three audiences, with standards for consistent client and employee communications.
Shown as prior professional experience, not a Creative Consulting client engagement. These images document the work; no lead, revenue or ranking results are claimed.
Ideas your team can put to work
Producer sales sheet
A one-page sales sheet to share after an introduction or a business update.
Explore the sampleClient engagement campaign
An email, social post and follow-up connected by one client resource.
Explore the samplePrintable client guide
A printable guide to help clients prepare an update for their own broker or agent.
Explore the sampleOriginal Creative Consulting samples, not completed client campaigns, endorsements or measured business results. Branding, insurance wording and distribution require your approval before client use.
Start with your next priority
A clearer website, a useful sales resource or a campaign worth sharing. Start with one defined project and build from there.
Discuss your marketing priorities